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HELLO I'M HUSNAIN MINAWALA|WELCOME TO MY BLOG|Tech is my interest, lifestyle is my dedication and travel is my plan. |I'blog about all three as I look out at the Dubai skyline.

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Review On 3 Social Media Feature Upgrades

Facebook - The Notorious ‘Dislike’ Button

As much as the ‘Like’ Button has created relationships, it has also broken relationships. This button has brought millions of people together to share a moment of love, happiness, joy or gratitude. Currently, the same ‘Like’ Button is used for sympathy, anger, frustration or sadness. However what about moments that are too tragic to be ‘liked’? Besides the ‘Comment’ and ‘Share’ buttons, there is no button to display an instant reaction of remorse for the tragic news shared by one’s peers.

Facebook CEO, Mark Zuckerberg has taken note of the millions of requests for a ‘Dislike’ button to convey emotions which were opposite of ‘like’. In addition, he feels that “Not every moment is a good moment, right? And if you are sharing something that is sad, whether it’s something in current events like the refugee crisis that touches you or if a family member past away, then it might not feel comfortable to Like that post. But your friends and people want to be able to express that they understand and that they relate to you.” (For more about the Dislike button, click here)

This social media feature upgrade hasn’t been released yet but it has definitely gotten the attention of millions of Facebook users. Their voices were heard by Zuckerberg and questions related to advertising, media and branded digital marketing is feeling the heat. The Like button has been a misguided feature for agencies that use it as a ruse to placate the clients that their brand is well received on the digital platforms. Social engagement formulas can be disrupted and more transparent data can put some agencies at jeopardy with their clients.

Snapchat – The Rainbow Pouring From You Mouth Filter

This Snapchat selfie filter is not available on Android as yet but it’s definitely spread like wildfire across social media platform. How to get this selfie filter? By having ‘proper lighting in your house or wherever you are at. Put your Snapchat in selfie mode and hold down on your face. Once you do this you will be given filter options. From what we understand, there are going to be seven filter options with one constantly rotating. This particular filter will be the third from the left. Once you select the filter you will then need to hold down the picture button to take a video or a picture.” (For more on selfie filters click here)

This rainbow filter is perhaps inspired from memes. It’s used to display the ’mouthwatering’ emotion in multicolored effect. It does not seem as a long-lasting filter. It has gotten the attention of the social media masses until the trend fades. Seriously, how many rainbow selfies can you take?

Instagram – The Much Needed Sharing Button

Facebook's Instagram added new features allowing users to exchange messages in private and group conversations as the photo and video-sharing service aims to keep up with growing messaging service Snapchat.  The new features mean Instagram users can share pictures directly with one friend or a group of people and send back text responses or pictures, which Instagram hopes will make users want to stay on its mobile app or web site longer. Young mobile users are increasingly interested in messaging friends and having conversations online, rather than merely viewing content. “As much as 40% of all comments on Instagram posts mention other accounts, Instagram said, suggesting that many users like to flag content to users they know and start conversations about it.”

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