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HELLO I'M HUSNAIN MINAWALA|WELCOME TO MY BLOG|Tech is my interest, lifestyle is my dedication and travel is my plan. |I'blog about all three as I look out at the Dubai skyline.

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Social Media Upgrade: Immersive Content and 360 Videos

Social media just got savvier with its latest feature updates for a more 'immersive content' approach. It's the latest method to attract the audience and engage them for maximum amount of time. 

Time is definitely money for brands on social media. It makes or breaks their position as the top of mind for its consumers. Before I get into the social media upgrade news, I would like to elaborate on immersive content.

What is it to be exact?

The literal term 'immersive' means that "noting and pertaining to digital technology or images that deeply involve one's senses and may create an altered mental state; immersive media"

The most common denominator for immersive content is 360-degree videos. It's possible through a software which allows the ability to view a photograph or video in a panoramic sphere. Google is adamant to the stay at the forefront of this latest form of communication approach. I read that "the company's Jump video-stitching service will soon see its first camera system hit the market, the $15,000 GoPro Odyssey...the company's cross-platform Cardboard app, Jump and YouTube video platform is an end-to-end pipeline to deliver panoramic videos view-able on practically any device."

Another article suggests that in order to watch 360 videos on YouTube, the best way is via smartphones, especially through Google's Cardboard app. Web support isn't as compatible. It may work on Chrome and Opera but Safari and Firefox are not suitable. 

Even Facebook is taking the step towards 360 videos. On the Facebook Newsroom, Maher Saba writes that "our goal at Facebook is to connect with the people and things that matter, every single day."

She explains the inner working of a 360 video and how it will function on Facebook. She writes that:

To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously. This means that when the video is playing on Facebook, you can choose what angle you want to see it from. On the web you can do this by dragging around the video with your cursor, and on mobile devices you do it by dragging with your finger — or even just by turning your device. You’ll be able to hold up your phone and the 360 video will follow you as you turn, looking around, to experience things from all over the world like never before.
 To view 360 videos on Facebook via web, it's most suitable to watch from Chrome.

Immersive content is enhancing the immersive marketing experience. It's certainly a potential avenue for socially active brands who have an audience craving for a new experience.

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