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HELLO I'M HUSNAIN MINAWALA|WELCOME TO MY BLOG|Tech is my interest, lifestyle is my dedication and travel is my plan. |I'blog about all three as I look out at the Dubai skyline.

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Snapchat: The Authentic Platform

Snapchat has hit Pakistan like a storm! The latest buzzword among Pakistani millennials is "My Story". Besides being the cool new social media platform, it is gradually getting established as an effective tool for brand marketing. This mainly due to their market segmentation (which they have not strayed from at any point in time) and unique value proposition (stay cool, stay trendy).

Social Media Examiner states that "with over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest growing social networks...Brands and content creators are using Snapchat to produce daily stories to engage and excite the audiences."

Snapchat stands out because it doesn't wish to blend in. This messaging app is different and they like it that way. With more and more distinctive features offered on the platform, marketers have an opportunity that they must grab. Here's why:

Live Story - exclusive access to events

Snapchat's Live Story feature has become all the rage in broadcasting events that an individual or a group participates in. It gives great access to Live Events that gets the audience excited because the platform provides a different, more authentic viewership of the event.

24 hours is enough time for Content

As much as we say content needs to be relevant to brand identity, time is of the essence. 24 hours is more than enough to grab your fan's attention, only if its impact-ful. Timing is crucial for your brand's content to reach fans in a limited amount of time and create a big splash. It's not about going big with a campaign, but your content needs to matter at the time.

Time + Relevant = Snappy Content

Traditional Marketing is not cool enough for millennials

It's all about authenticity with millennials, the carefully constructed copy formed by traditional marketers does not cut it anymore. Even more importantly, there's a major rise in buying power among millennials. Snapchat provides the authenticity that they seek. From content to live stories, it proves to be a unique platform.

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